Philadelphia, PA — Cherrelle Champagne, the visionary founder of Can’t Colonize the Vibe and co-founder of the Philadelphia-based production duo BJxCC-Music, is redefining how artists connect with their audiences. Her debut solo single, “Uninvited,” will be exclusively available for purchase on her website this Black Friday, November 24th, 2024.

“Uninvited” isn’t just a song—it’s a statement. Combining Cherrelle’s signature fusion of soulful R&B and quirky, dance-driven rhythms, the track explores themes of self-sovereignty, boundaries, and the power of selective connection. Lines like “Don’t get too excited, mama, cuz you might not be invited, mama” echo the ethos of Can’t Colonize the Vibe: resisting conformity and asserting individuality.

Cherrelle’s decision to pre-release the single directly on her website isn’t just a creative choice—it’s a rebellion against an industry norm that undervalues artists. “Streaming services have made it easier than ever to access music, but at what cost to the artists who create it?” Cherrelle asks. “Most musicians earn less than a penny per stream. That’s not just unfair—it’s unsustainable. I wanted my first single to honor the value of art, not diminish it.”

By selling the single directly through her site, Cherrelle invites listeners to support independent music in a more meaningful way. This move aligns with Can’t Colonize the Vibe, her brand that champions creative freedom and resists the commodification of art.

“I started Can’t Colonize the Vibe as a way to celebrate authenticity and individuality,” Cherrelle explains. “Releasing my music through the brand is an extension of that mission. It’s about creating a space where art and artists are truly valued.”

In addition to the single, Cherrelle is also re-releasing a limited edition of 50 Can’t Colonize the Vibe sweatshirts on Black Friday. These pieces not only celebrate the brand’s ethos but also offer fans a tangible connection to its message of empowerment and resistance.

About Cherrelle Champagne
Cherrelle Champagne is a Philadelphia-based musician, producer, and creative entrepreneur. As one half of BJxCC-Music, she has helped shape the sounds of artists like Rieko Saffiyah $wipe, Blue Werd, Lil Uzi Vert, and Asaad. With her debut single, “Uninvited,” Cherrelle is taking her artistry to new heights, combining her skills as a producer with her passion for storytelling and individuality.

Why Buy Direct?
For Cherrelle, this direct-to-fan approach is more than a sales tactic—it’s a call to action. “I want people to rethink how they consume and support music,” she says. “By purchasing directly from the artist, you’re making a statement about what you value. You’re saying, ‘I believe in the power of independent art.’”

Join the Movement
Experience the single and support the mission this Black Friday at cantcolonizethevibe.com. Together, we can create a space where music is more than just background noise—it’s a vibe that can’t be colonized.